an elevated approach
A Higher Standard of Clean
Pregnancy requires a safety level that goes above and beyond. Below are three ways we bring you a higher standard of clean—strict 'free from' list, rigorous clinical tests, and values-driven formulation standards.
Our Clean Standard: Part 1 of 3
Strict 'Free From' List
When it comes to ingredients, we don’t just avoid common offenders. Our exclusion list is extensive—and products are clinically verified to ensure these substances are not detected in the final formula.
Our Free From List falls into 8 major categories.
1. Endocrine Disruptors
Chemicals that interfere with hormonal balance.
2. Heavy Metals
Toxic elements often found as hidden contaminants.
3. Harsh Surfactants & Sulfates
Aggressive cleansers that strip skin's natural moisture barrier.
4. Processing Contaminants & Solvents
Residual by-products and contaminants from material processing.
5. Harsh Preservatives
Strong antimicrobials linked to irritation or potential long-term concerns.
6. Artificial Additives
Synthetic colors, fragrances, and fillers linked to allergen risk and skin irritation.
7. Skin Irritants & Acids
Ingredients that may cause stinging, redness, or sensitivity.
8. Additional 2,500+ Substances
European Chemicals Agency (ECHA) designated prohibited substances per Cosmetic Products Regulation.
You can check out our full Free From List at the bottom of this page.
Our Clean Standard: Part 2 of 3
Rigorous Clinical Tests
For us, being clean doesn’t stop at excluding harmful ingredients. Clean also means products that are effective and cause minimal side effects. That’s why every one of our formulas undergoes rigorous clinical trials and user testings.
We conduct the following clinical and user tests.
1. Non/Low Irritation
Clinically proven safe for sensitive skin.
2. Non/Low Allergen (Hypoallergenic)
Clinically tested for minimal allergic response.
3. Quantitative Measurement of Efficacy
Clinical data on improvements in skin condition.
4. Qualitative Measurement of Perceived Efficacy
Clinical user feedback on visible results.
5. Qualitative Satisfaction on Sensorials
Clinical insights on texture, absorption, finish, scent, and lasting effect.
Our Clean Standard: Part 3 of 3
Values Driven Formulation Standards
Our definition of clean means being mindful of more than just skin. It extends to the way products are made and the values they uphold. Every decision, from formulation to certification, reflects this broader responsibility.
Our products adhere to these 3 principles.
1. Certified Vegan
Made without animal-derived ingredients, officially certified to global vegan standards.
2. Cruelty-Free
Aligned with Korea’s animal testing ban, our products are not tested on animals.
3. EWG
Select ingredients recognized as safe and sustainable by the Environmental Working Group.
the full "free from" list
1. Endocrine Disruptors
- Parabens (6 types)
- Phthalates (Phenoxyethanol, DEHP, DBP, BBP)
- Phenoxyethanol
- Benzophenone-3
- Benzophenone-8
2. Heavy Metals
- Lead
- Mercury
- Cadmium
- Nickel
3. Harsh Surfactants & Sulfates
- Sulfates
- Triethanolamine (TEA)
4. Processing Contaminants & Solvents
- Dioxane
- Methanol
- Propylene Glycol
- Denatured Alcohol (Alcohol Denat.)
- Mineral Oil
5. Harsh Preservatives
- Benzyl Alcohol
- IPBC (Iodopropynyl Butylcarbamate)
- Chlorphenesin
6. Artificial Additives
- Artificial Fragrance
- Artificial Dyes
7. Skin Irritants & Acids
- Sorbic Acid
- Benzoic Acid
- Salicylic Acid
- Hydroxyacetophenone
8. Additional 2,500+ Substances
- Full list available here.
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