a new approach
Blending Korean Innovation & Wellness Tradition
Noelo Hills is born from Korea’s skincare innovation, blended with the country’s long tradition of pregnancy care.
the science
Korean Innovation
K-Beauty Foundation
K-beauty is celebrated for its blend of advanced science, clean ingredients, and skincare rituals. With a focus on minimal irritation and maximum efficacy, K-beauty has set a global standard for innovative skincare.
Medical & Science Experts
Building on K-beauty, every product is developed in collaboration with leading medical doctors and scientists, with special consideration for the heightened sensitivity of pregnancy.
Our expert team
Dermatology Specialist
OBGYN Specialist
Pediatrics Specialist
Urology Specialist
Cosmetics Formulation Specialist
the care
Korean Wellness Tradition
Joriwon
Joriwon is a unique care tradition in Korea, where mothers are cared for during pregnancy and birth. In these luxury retreat-like spas, new mothers spend several weeks receiving plentiful rest, daily massages, nutritious meals, and guided exercises—all dedicated to restoring the body to its pre-pregnancy state.
Spa Partnership
Since our founding, Noelo Hills has partnered with St. Park, a leading Joriwon in Seoul’s exclusive Gangnam district. Together, we’ve developed our product line and spa care regimens to support every stage of pregnancy and postpartum recovery.
tips from korean pregnancy spa
Massage with a rich cream and/or oil morning and night, even before your belly shows.
Daily massage - focusing particularly on the belly, hips, thighs, breasts, and lower back - stimulates blood flow and microcirculation, bringing oxygen and nutrients to these body parts. With additional nourishment from cream/oil, the skin can stretch more flexibly and is less likely to tear at the dermal level, where stretch marks form.
Gentle massage also triggers a healing response, encouraging collagen reorganization. Over time, this can help existing stretchmarks soften in texture and blend in color with surrounding skin.
Stay away from the cold to maintain inner energy and balance.
In Korean tradition, women stayed indoors for 100 days after birth to shield from cold so that they can regain energy lost during pregnancy and birth. In traditional Asian medicine, cold is is considered to be a pathogenic factor - an element that disrupts and brings imbalance to the body.
In the modern context, this means taking warm showers, drinking warm beverages, eating warming foods, and dressing in layers to keep your body insulated.
Pay special attention to hips, knees and wrists.
During pregnancy, joints take on extra stress as the body adapts to weight changes, shifts in posture, and hormonal loosening of ligaments. The hips and knees carry more load, often leading to soreness, stiffness, or swelling. Wrists can feel achy due to increased fluid retention.
To care for these areas, keep them warm and supported. Use soft wraps, compression sleeves, or warm towels to protect circulation and reduce discomfort. Gentle massage or stretching can help maintain mobility, while avoiding overstrain.
Choose nutrient-rich meals that support healing.
After childbirth, the body undergoes significant changes and needs targeted nourishment to restore strength.
From an Asian medicine perspective, postpartum care emphasizes warmth and circulation to rebuild blood and energy. Cold or raw foods are avoided because they slow digestion and weaken the stomach, while overly spicy foods can disturb internal balance.
So choose warm, easily digestible meals - like porridges, stews, and broths - that are believed to restore strength, support lactation, and aid recovery.
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