a different approach
Holistic Care Regimen
True to the K-beauty philosophy, we don’t just treat visible skin problems. Instead, we consider the physiological changes of pregnancy and design holistic regimens to support those changes.
changes explained
Pregnancy Induced Body Shifts
Pregnancy brings incredible changes, as your body adapts to nurture new life. Here are some of the most common shifts—and simple ways to keep yourself feeling comfortable and cared for.
Body Shift: As your body grows, the skin stretches quickly — faster than its natural elasticity can keep up. This can lead to tightness, itchiness, and sometimes stretch marks as collagen fibers are pulled apart.
Solution: Using a rich belly cream together with a firming oil can help. A gentle massage morning and night with a nourishing blend of nutrients supports elasticity and stretch mark care, while enhancing firmness and smoothness.
>> discover our belly cream & oil
Body Shift: During pregnancy, body skin can feel drier, itchier, and more sensitive as hormonal shifts increase oil production yet disrupt barrier function, hydration balance, and elasticity.
Solution: Something as simple as using a body wash and lotion formulated especially for pregnancy can make a difference. The key is to clean excess sebum and impurities while restoring moisture and soothing pregnancy flushes.
>> DISCOVER OUR BODY WASH & BODY LOTION
Body Shift: Pregnancy hormone surge can make hair feel thicker and shinier - or, for some, oilier and more sensitive. After birth, many women also experience postpartum shedding as hormone levels return to normal.
Solution: Pregnancy calls for a different kind of hair care - one that rebalances scalp pH and sebum while fortifying brittle fibers. Daily cleansing and gentle massage with these formulas can help hair stay fuller and stronger.
Body Shift: The surge and subsequent drop in pregnancy hormones can lead to skin changes, from breakouts and oiliness to sensitivity and dullness. These issues can persist even after childbirth, leaving your skin imbalanced.
Solution: A daily purifying routine with a gentle cleanser and scrub helps care for skin affected by pregnancy. Together they can clear congested pores, soothe irritation, and deliver deep hydration for softer and brighter skin.
>> discover our cleanser & scrub
Body Shift: Pregnancy can increase fluid loss and dehydration, leaving lips dry and chapped, and sensitive
Our Solution: Using a nourishing, tinted lip balm can do the trick. It instantly hydrates and softens dry lips while adding a healthy flush of color to brighten the face.
>> discover our tinted lip balm
Body Shift: Extra weight and pressure, along with fluid retention from rising estrogen and increased blood volume, can cause swelling, heaviness, and cramps in the legs and feet during pregnancy.
Body Shift: A gentle evening massage with a soothing body oil helps bring comfort. Light massage stimulates circulation in tired areas to ease swelling and heaviness, leaving legs and feet feeling more relaxed.
>> discover our body oil
